Creativity is an invaluable currency when doing product photography. It leads to the ultimate opportunity to showcase a product or brand to its target audience, and if done right, product photos can engage their audience and convert them into buyers and brand advocates. Here are some cool tips and tricks when doing product photography.
Place the product in its intended setting
Don’t just be content with a solid color backdrop and an empty set. Try to set up a scene that shows the product in its natural ecosystem and explore different environments and props to allow the audience to imagine more of what the product can do for them.
Image source: cnet.com
Hang products if you must
Creative hanging works! Hang the product sideways, upside down, or in a unique location. Use wires or ropes that are still part of the final version of the photo. Elicit feelings of humor, weirdness, or sexiness. Let the lighting enhance the overall appeal.
Explore new, exciting angles
Product shots don’t always have to come out at eye level. An odd angle can also work and can be achieved by hanging the product normally but shooting from above or underneath. This can offer the audience an entirely fresh perspective and let them see the product in a different light.
Image source: digitaltrends.com
Stage the product well
How the product is set up greatly matters. Take care of it – iron clothes properly and wipe down and let anything with a reflective surface shine. Strive for perfection, especially if it’s a high-end product that exudes luxury and the good life.
Charles Nucci is a professional photographer from San Francisco specializing in high-end product photography. He has more than 15 years of experience. For similar reads, click here.